Our review
β β β ββ 2.8
Ashley Madison is the infamous affair-dating site, and after its catastrophic 2015 data breach it rebuilt around discretion tools: blurred photos, private galleries, panic buttons. It claims tens of millions of sign-ups and skews heavily male, with men paying per-message credits. Whatever you think of the premise, it is the dominant brand in its category β and the breach is a permanent reminder of what is at stake when discretion fails.
Pros
- Dominant brand in its niche
- Discretion and photo-privacy tools
- Women use it free
Cons
- 2015 breach exposed 30M+ users
- Credit system gets expensive
- Male-heavy user ratio