Bl

Blued

China’s gay social app, tens of millions strong

LGBTQ+ ★ 3.1 / 5 Chinalive streaminggay men

Our review

★★★☆☆ 3.1

Blued, founded by a former policeman turned activist, became the largest gay app in China and one of the largest anywhere, operating in a market where visibility is politically delicate. Live streaming drives its business. Outside China and Southeast Asia its presence is limited.

Pros

  • Huge Chinese and SEA user base
  • Operates despite a hard environment
  • Rich live features

Cons

  • Limited reach outside Asia
  • Streaming-first monetization
  • Privacy considerations in-market

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