Our review
★★★★☆ 4.0
Pairs is one of Japan’s biggest matchmaking apps, built for a culture where dating apps are used deliberately and often with marriage in mind. Interest-based communities do a lot of the matching work, and identity verification is standard. Men pay a monthly fee to message; women use it free, which is the norm in the Japanese market.
Pros
- Serious, verification-heavy user base
- Interest communities aid matching
- Dominant scale in Japan
Cons
- Japan-centric — little use elsewhere
- Paid messaging for men
- Conservative profile culture