The story
SeniorPeopleMeet was People Media’s flagship senior site for fifteen years before Match consolidated it into OurTime in 2017. Its members were migrated rather than stranded, making it one of the gentler brand deaths in dating history. The demographic it served never went anywhere; only the logo did.
What it did well
- Pioneered mainstream senior dating
- Smooth migration to OurTime
- Simple, accessible design
Why it faded
- Folded in 2017
- Brand retired
- Existed to be consolidated
