Our review
★★★☆☆ 3.0
HappyPancake became Sweden’s biggest dating site by being free when everyone else charged, then repeated the trick in the Netherlands. The product is intentionally simple. For the Nordics and Benelux it remains a sensible zero-cost starting point.
Pros
- Free to use
- Strong Nordic/Dutch base
- No-nonsense product
Cons
- Limited to its home markets
- Basic features
- Free access invites casual browsing
