The story
Hater matched people by shared dislikes (slow walkers, cargo shorts, the word "moist") and rode a Shark Tank deal and endless press to a million users. Bonding over mutual contempt turns out to be a great first date and a weak retention strategy; the app faded out within a few years.
What it did well
- Brilliant conversation starter
- Genuinely funny data
- Viral cultural moment
Why it faded
- Gone by 2020
- Novelty retention curve
- One joke, well told
From our blog
- Hater: Bonding Over Shared Dislikes in the Dating World - February 3, 2025
