Our review
★★★☆☆ 3.2
Soul matches tens of millions of young Chinese users by personality test rather than photos, hiding faces behind avatars to force conversation first. It is as much social playground as dating app, and its anti-appearance stance made it a genuine cultural phenomenon. Chinese ecosystem required.
Pros
- Personality over photos
- Huge young Chinese base
- Genuinely novel design
Cons
- China-only in practice
- Dating is one use among many
- Heavy gamification
From our blog
- How Ken Page Defines Soulful Intimacy - September 26, 2025
- Do People Still Believe in Soulmates? - February 8, 2025
