The story
uDate grew fast enough in the dot-com years to become one of the web’s larger dating properties before Match.com’s parent bought the company in 2002 and absorbed its members. Its real legacy is demonstrating the playbook that would define the industry: grow, get acquired, get consolidated.
What it did well
- Early scale player
- Proved the acquisition playbook
- Dot-com artifact
Why it faded
- Absorbed by 2003
- Brand erased
- Remembered mostly by historians
